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Boutique Hotels on the
Rise
By
Kobrun Vidisdottir
Traveling has always been one of
the most important parts of our
lives and keeping this in mind the
hotel industry has changed the whole
concept of hotels very rapidly in
the past few years. Now hotels are
no longer a place where one goes
because he has no immediate
accommodation in that city but these
hotels have become more than just a
place to stay. These hotels now
provide many other integrated
services and luxuries like
restaurants, swimming pools,
gymnasiums, spas and many others.
In the last one decade the rise
of boutique hotels has made a huge
impression on the hotel industry and
is still making it. These boutique
hotels are now operating in every
major or small city whether it is
New York, London, San Francisco and
or any part of the world. This
concept of boutique hotels basically
existed from 1980s. Initially, these
boutique hotels were also known as
“designer” or “lifestyle” hotels.
Morgan hotel of New York was the
first to get this label of “boutique
hotel”. Now days, everyone is trying
to call their hotel a boutique hotel
but generally, a boutique hotel is
one which is comparatively smaller,
and constructed with the purpose of
serving their personal customers
rather than others. The definition
of boutique hotel as per most of the
travel and tour agents and websites
of this type is, it is a hotel which
do not have more than 50 rooms and
the aim of this hotel is to make
your stay as pleasant as possible.
The blast in the numbers of boutique
hotels has brought confusion as more
and more internal hotel owners are
opening their own chain of boutique
hotels. Most famous are Starwood and
resorts hotels.
After the huge popularity of New
York’s Morgan hotel, many boutique
hotels have come into existence all
across the world especially in the
cities that are hotspots in terms of
tourism or around them. Let’s take
London as an example. Till some time
back, it was very hard to find one
boutique hotel there but now
boutique hotels are seen in every
second street and what’s more,
bigger hotels are also converting
themselves into a boutique hotel.
These big boutique hotels are
gaining more popularity there as the
rents are high and small boutique
hotels are not workable often. In
last five years or so, many boutique
hotels have gained huge popularity
in London and some of them are Guest
houses in Notting Hill, Baglioni
Hotel and the Soho Hotel in Soho.
In our second example, Paris,
every type of boutique hotel can
promise you a big success. Probably,
this is the reason why there is a
huge variety and quantity of
boutique hotels to choose from. One
of the Paris’s oldest boutique
hotels is called Montalembert and it
is situated on the left bank. The
hotels that have been inducted as
boutique hotel very recently are
Hotel De Sers situated at Avenue
Pierre and Hotel Sezz located very
near to Eiffel Tower.
The interesting fact about
boutique hotels is that the boutique
hotels of North America are slightly
bigger than the boutique hotels all
around the world and this is because
of the fact that rents are higher
there. But still the boutique hotels
are very famous in America.
It is estimated that as the
tourism sector will grow the hotel
industry especially the boutique
hotel industry will also grow and
also the fact that the big hoteliers
have initiated their expression of
interest in boutique hotels, will
help this industry flourish for many
years to come.
Kobrun Vidisdottir is the
Managing Director of the
101 Hotel which is one of the
premier
Boutique Hotels in Reykjavik,
Iceland. For more information please
visit
www.101hotel.is
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